THE PROCESS
Every consulting project begins with thorough planning and research…a crucial step that can make or break the outcome of your entire project. Using the traditional, four-step public relations planning process, Lantz Communications takes a thorough look at your individual scenario to ensure the maximum chance of success. The four-step PR process includes:

1. Research/Analysis

2. Planning

3. Implementation
      4. Evaluation
 

A few early questions in the research phase will help determine:
     1) What is your objective? 
     2) Who is your audience?  
     3) What is your budget 
     4) What is your time line?

And because every project is unique and every solution is limited only by creativity, we'll work as a team to create clever communications that fit your comfort level. 

SERVICES & SAMPLE PROJECTS
While it is impossible to create an exclusive list of services, some of the more common projects we handle include:

   Planning & Campaigns
   Strategic Planning and Visioning
   Communications Campaigns – for any audience
   Public Relations and Media Plans
   Branding or Re-Branding Planning and Development
   Internal (Employee) Communications Plans 
   Event Planning

   Communication Projects
   Writing & Editing - print or web articles, newsletters, corporate
          materials, direct mail, product or service brochures, trade
          publications
   Corporate Materials - text writing, design, print, mailing and
          distribution
   Research - customer perception, focus groups, interviews,
          quantitative or qualitative
   Media Relations - local, statewide or trade media
   Advertising - plans, media buys, ad copy, design coordination
   Direct Mail - text writing, coordination of design, print and
         distribution
   Videos - script writing and coordination of development

INDUSTRY EXPERIENCE
Experience with a diverse set of industries and business types gives you the advantage of knowledge at your fingertips. While communication principles apply across organizational types, creative solutions for each business is key to setting your organization apart from the rest. Below are a few of the business types we’ve served:

Associations/Non-Profits

Charitable Organizations & Coalitions
Accounting/Professional Services
Small Businesses
'Power of We' Grant Organizations
Audio Visual Technology  
Technology
Internet Service Providers
Private Higher Education
Entertainment
Resorts
Schools - Public and Private